William Hill can report over 22 million bets were placed on the World Cup through all their channels, making it by far the most successful event in betting history.
14.3% of all bets placed on who would win the World Cup were on a German victory, compared to 7.6% on Brazil & 6.9% on England.
The biggest winning bet on Germany was a £147,000 wager at odds of 5/2 (after Germany defeated France in the quarter final). The gutsy punter will collect a cheque for £514,500 today.
The 2014 World Cup will be seen as the first truly mobile football betting tournament with over 462,000 bets placed via devices on World Cup Final day, an increase of 6,598% on the 2010 World Cup Final.
“Despite England’s poor performance, the figures for the World Cup are jaw dropping,” said William Hill spokesman Rupert Adams. “In just two minutes on Sunday we took more than we did over the 24hrs of the World Cup Final in 2010 – the rise of mobile has been meteoric.”
Mobile Betting Boom -
The 2014 World Cup was the first tournament that went Mobile mad.
On World Cup Final day 2010 William Hill took 6,899 bets from mobile devices – On Sunday, William Hill took 462,139 bets via mobile device peaking at 3,766 a minute.
Best bet -
22-year-old music student, Paul Wheatley who lives in Altrincham, Cheshire was the only William Hill customer to win any money on the shock correct score result in the Germany/Brazil match. Not one of the other 120,000 correct score bets came close to matching Paul’s 80p wager at 300/1 that Germany would be ahead by five goals to nil at half time. The wager returned £240.80.
*121,026 correct score bets were placed on the Germany/Brazil match
Number Of Countries To Bet On The World Cup -
2014 Really Was A True World Cup: William Hill accepted World Cup bets from 115 different countries throughout the tournament.
Northern Irish are best bettors -
William Hill Bet Nation Website graded the success of punters from across Great Britain – It appears that the Northern Irish are the most successful followed by Wales, Scotland and finally England.
Best result for the punters -
The match that the world had been waiting four years for kicked off on the 12th June as World Cup hosts, Brazil faced Croatia.
Brazil were already incredibly well backed when William Hill announced they were enhancing the odds of Brazil winning to Even money.
A couple of dubious refereeing decisions later, punters were boosted by the biggest total payout of the World Cup.
Best result for the bookmakers –
After winning the opening game, William Hill customers were tempted into backing Brazil when they went up against Mexico.
Nearly £4.5m worth of wagers were staked with the 0-0 draw proving to be the worst result of the tournament for punters.
The match was one of eight that failed to see a goal (in 90 minutes) and thus qualified for William Hill’s bore draw refund. In total, William Hill have refunded £703,285 worth of free bets on the back of 0-0 draws.
Largest single bet –
The largest single William Hill wager was placed in William Hill’s American sports book in Nevada, when a gutsy punter placed $350,000 on Argentina defeating Iran during the group stages.
With the game tightly poised at 0-0 with mere seconds to go, Lionel Messi popped up and scooped the lucky customer $30,000 profit.
Other bets have seen £140,000 staked on Germany at 5/2 to win the World Cup after their win against France in the quarter final, a wager of £146,000 on Costa Rica to defeat Greece in 90 minutes (which they did not do) and £20,000 on a Brazil vs Argentina final at 8/1.
Biggest liability wager -
In November of 2013, a William Hill online punter placed the two most unlikely bets of the World Cup.
He placed £300 each way on Australia winning the World Cup at 2500/1 and £200 e/w at the same price for Iran to win it.
As unlikely as the bets were, they had William Hill suitably worried as the Australia bet would have paid out £1.5m and the Iran bet would have paid out £1m.
The surprise package of the tournament were Costa Rica, who were the subject of a €50 wager from a client in Malta at 2500/1 at the start of the tournament. When they were eventually knocked out, they were 33/1 to win the World Cup.
Euro 2016: 3/1 Germany; 4/1 Spain; 5/1 France; 10/1 Belgium; 10/1 Holland; 11/1 Italy; 12/1 England; 16/1 Portugal; 20/1 Russia; 50/1 BAR.
World Cup 2018: 5/1 Germany; 7/1 Argentina; 7/1 Spain; 8/1 Brazil; 10/1 France 12/1 Belgium; 12/1 Netherlands; 16/1 England; 16/1 Italy; 16/1 Russia; 25/1 Colombia; 25/1 Portugal; 33/1 Chile; 50/1 BAR.
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